Power BI solution for the global tobacco provider

Spurring digitalisation and growing data volumes demand modern reporting solutions. For JTI Baltic, a major player in the tobacco industry, convenient reporting became crucial for strategic decision-making.  

Seeking to enhance its data analytics, JTI Baltic opted for Microsoft Power BI to meet the need for real-time insights and cost-effective business intelligence.  

This case study showcases the collaboration between JTI Baltic and Baltic Amadeus within the Power BI integration project. It also explores the implementation process and highlights key tasks that ensured the seamless integration of Power BI.  


Established in 1999, JTI has evolved into a significant global tobacco enterprise operating in over 130 countries. Since its start, it has grown into a leading global tobacco manufacturer known for its diverse range of tobacco brands.

Recognising the need for streamlined and powerful data integration, JTI Baltic wanted to leverage Microsoft Power BI. This reporting solution enables the simultaneous utilisation of all data sources to configure real-time dashboards, facilitating report generation and business decision-making.

As a next step, JTI Baltic looked for an IT partner with proven expertise to implement Power BI integration. JTI Baltic teamed up with Baltic Amadeus, which showcased proficiency with Microsoft Power BI.



During the project, we provided in-depth documentation to ensure clarity and understanding of the integrated solution. This involved a comprehensive documentation process, capturing key metrics and data points essential for the client’s data-driven decision-making.

Furthermore, our team added dynamic visualisations and indicators using Data Analysis Expressions (DAX) to create visually compelling reports for the client.

We also conducted comprehensive training sessions, equipping the JTI Baltic team with the skills to maximise the Power BI solution’s potential.

Added value

The implemented Power BI integration offered different benefits for the clients. Firstly, the Power BI solution easily transforms raw data into meaningful insights through interactive dashboards and reports. This enables JTI Baltic to facilitate informed decision-making, allowing organisations to identify trends, analyse patterns, and derive actionable intelligence from their data.

Moreover, Power BI offers a more cost-effective Business Intelligence solution for the client than traditional BI tools. Its efficient pricing model allows for significant savings without compromising functionality or performance.

Finally, the Power BI solution enabled JTI Baltic to share reports and dashboards easily within the organisation or externally. Its cloud-based infrastructure guarantees accessibility from diverse devices and locations, enhancing flexibility and promoting seamless user collaboration.


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