Boosted sales performance for the leading digital services company in the Baltics

When it comes to meeting rapid telecommunication market demand, there is no room for technical setbacks. Especially in achieving sales targets and operational efficiency.

According to the Economist Intelligence report’s insights – despite the challenges posed by the pandemic, the telecommunication industry continues growing along with tech-powered solutions. This is where Bitė Group (further – Bitė), the leading digital services company in the Baltics, decided to make a strategic move by developing its own technologically robust B2B sales management solution.

We are thrilled to present the following case study, showcasing the successful partnership between Bitė and Baltic Amadeus in creating the B2B sales management application optimising Bitė’s sales processes at its full level.


Bitė is a leading digital services company that offers integrated mobile, media, fixed broadband and PayTV services. Established in 2005, Bitė is now owned by a global US investment company Providence Equity Partners. Bitė unites telecommunications companies in Lithuania (Bitė Lietuva, Mezon) and Latvia (Bite Latvija, Baltcom LV) as well as media business across all Baltic states, including Estonia (TV3 Group: Home3, Go3 OTT, M-1 and others).

With the expanding B2B sales, Bitė encountered technical difficulties with its B2B sales management application which was running on legacy systems back then. Seeking to eliminate setbacks caused by slow and insufficient application performance, Bitė found it necessary to create a new sales management solution.

When deciding on their technology partner, Bitė looked for a dedicated IT team with proven competences in setting up a solid architecture, development, UI/UX design and other areas. Therefore, Bitė opted to collaborate with Baltic Amadeus, which successfully fit all the mentioned checkmarks for the project requirements.



The Baltic Amadeus divided the project into two main phases: first, our team implemented new technical capabilities to smoothly manage B2B sales; second, we created functionality to sell new products and services more easily.

Aiming to fully solve speed issues and maximise application performance, the Baltic Amadeus team combined various cutting-edge technologies and tools, such as Kafka, JAVA, Spring Boot, Elasticsearch, Kibana, Oracle DB, MYSQL, React, as well as Material UI.

Throughout the project, our team provided services varying from technical leading, architecture, analysis, and project management to UI/UX design, development and quality assurance – helping to achieve a flawless user interface and application efficiency that fulfilled the client’s needs.

Added value

The newly created application enables a more efficient flow since Bitė’s employees from various sales channels can easily work in a single application. Moreover, the new application cuts down the training and onboarding time surplus for new employees.

With the B2B sales management solution, Bitė gains more operational benefits, such as simplified and optimised sales processes as well as a shortened time of operations.

Also, the application enables new revenue streams since the client can quickly introduce new products and services, meeting rapid market demand.


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