AN APP “MY BLOOD” WON A GOLDEN ARROW AT THE ADRENALINAS ADVERTISING FESTIVAL

On the 10th of June an app „My Blood“ created by Baltic Amadeus was awarded with a golden arrow at the lithuanian advertising festival „ADrenalinas“, „Pro bono/self – advertising“ category.

258 works were presented in all the categories in the beginning, 105 were shortlisted. Baltic Amadeus and 10 works of lithuanian creative and communication agencies were fighting for the award in Pro bono/self-advertising category.

An app „My Blood“ presented for the contest was created with an aim to clarify the process of blood donation showing the path of donated blood, to form the community of responsible donors and to spread the message of the meaning of unpaid blood donation in the society.

“I am very happy that social project created by us and our partners National blood center and DNB bank was awarded once more. We are proud of the team which ideas and creative solutions linked with new technologies help to show the power and importance of IT everyday” – said Darius Dužinskas, Baltic Amadeus Head of Marketing.

Baltic Amadeus has been the contestant of 14th ADrenalinas advertising festival for the first time. This year an app “My Blood” was also recognized as the most successful mobile content solution of the year in the contest “Naujasis knygnešys”.