Visual design

Visual design aims to shape and improve the user experience through considering the effects of illustrations, photography, typography, space, layouts, and color on the usability of products and on their aesthetic appeal.

Successful visual design typically doesn’t draw attention to itself.

By considering how they can form or arrange visual elements to address the principles of good visual designs, designers can shape the user experience in order to elicit user responses and behaviors that suit the use and purpose of the product. Inconspicuous, small details of a product’s aesthetics can thus play a significant role in the design of the user experience.

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